Social Media Marketing

So your company has a facebook and twitter account… That’s a good start… and now people are slowly joining your group and following your tweets… That’s good too…. now what?

How do you turn your turn your social media audience from semi-interested voyeurs into brand evangelists?
How do you create meaningful dialogue?
What turns your social media audience on and what turns them off?
How do you continue to build an audience?
And ultimately how do you turn your social media effort into a line item in your companies profit sheet?

Firstly, you need a Social Media strategy. It will take a little time to replicate Dell’s efforts of posting $3 Million profit through its Twitter posts (in 2009). But that is not to say that you cannot start utilising your social media accounts to start driving more buzz around your brand.

Web IP can assist your marketing team with the following:

Social Media Strategy Development

Web IP will conduct a focussed workshop with your company and run sample testing with your audience to establish the best Social Medial approach, messaging and engagement. We will recommend the best social media applications to focus on and provide implementation and moderator guidelines that are relevant to your industry,company, audience and products and services.
Web IP will also provide recommendation to build a large and loyal Social Media following and guidelines on socialmedia brand management, specific for your company.

Social Media Blogging/ Content Writing

Web IP understand that blogging is the best way to attract and engage new social media followers and keep your current members coming back. Web IP will develop and optimise blogs for your company using our specialist SEO/Blogging team that will be highly relevant, interesting, fun and engaging for your audience.

Twitter Optimization

Twitter is one of those tools that either works for you, or doesn’t. Some companies (Dell) make it work extremely well, where the majority don’t. We will assist with design (re-design), post structure and messaging. We assist with:
Bio information – utilizing the most keyword-rich verbiage as a means to maximize twitter optimization.
Tweeting – The first several characters, or the “lead-in”, in any tweet hold more weight in relevancy. Having a strong tweet’s title tag is very relevant in search. Web IP is expert in keeping a balance between keyword density with conversational verbiage to ensure best possible optimization while keeping that personal touch.

Analytics and Metrics

No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:
- How many leads or sales is your blog producing
- How many evangelists and fans have Twitter and Facebook created
- Who are your evangelists and fans and how can you reward them
- How much traffic have bloggers and Twitter users produced for your site
- What is the conversion rate for each of your social tools

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