Given the increasing shift to online, it is important that organisations recognise the need to have a strategic approach to their domain name portfolio. Having the foresight, structure and process to register your domain names in your chosen markets and potential markets will save your company a lot of time and effort down the track.
Avoiding the ‘million domain name portfolio:
There is no need to register every domain name space across every brand you own. This would be expensive and impractical. Web IP recommend a structured approach to domain name registration and renewal. Having structure enables consistent branding, security of your online brands and simplifies the overall management of your domain name portfolio.
Before implementing this structure it is good to know exactly what is happening with your brands on the internet.
A Web IP domain name strategy report will provide you with an analysis of your domain name portfolio and outline the best approach to managing it.
Web IP’s strategy reports include:
Opportunity Analysis – Assessing what domain name related opportunities might be worth considering.
Threat Analysis – Assessing if your competitors are encroaching on any of your brands, or whether cybersquatters are milking of your brand
Market Penetration Analysis – Assessing the markets, proposed markets, taken and open domain names.
Domain Name Optimisation – Provides recommendations for how to maximise ROI of your existing or proposed domain name portfolio including increasing traffic and safeguarding against threats.
