This shift will enable businesses to apply for and acquire their own Top-Level Domain similar to .com, .com.au, for example .yourbrand, .music and so on.
The new Top-Level Domain Program facilitated by the Internet body ICANN will result in hundreds of new domain extensions being introduced across the globe over the coming 12 months +.
Applications opened in January 2012, so those interested in applying need to act fast.
Applications for new Top-Level Domains will be across three specific segments:
Brand Names – .nike or .ibm
Generic Words – .music or .web
Geographic Locations – .sydney or .nyc
This change is hoped to reduce the reliance on over-populated TLDs such as .com, .net or .org as these traditional spaces become increasing difficult to register due to unavailability.
.BRAND
Web IP are here to guide and support our clients through how this program will impact your business and the significant marketing opportunities this presents for your organisation.
